PDF Download How to Succeed in the Incredible Ice Cream BusinessBy Malcolm Stogo

PDF Download How to Succeed in the Incredible Ice Cream BusinessBy Malcolm Stogo

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How to Succeed in the Incredible Ice Cream BusinessBy Malcolm Stogo

PDF Download How to Succeed in the Incredible Ice Cream BusinessBy Malcolm Stogo

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HOW TO SUCCEED IN THE INCREDIBLE ICE CREAM BUSINESS is a comprehensive professional retail ice cream book that will immensely help anyone wanting to enter the ice cream business as well as others who want to expand their knowledge of the business.

Written by well-known ice cream author Malcolm Stogo, this street-smart, totally revised book leads an individual down the road from the conceptual idea of wanting to enter the retail ice cream store business through implementation. It offers easy-to-read chapters on writing a business plan, look for the right location, financing, finding the right location, getting the store built and making soft serve products to coming up with concrete marketing ideas and offering good customer from day one.

Also in this book are chapters on the preparation of ice cream sundaes, milkshakes, sodas, floats and smoothies, as well as soft serve ice cream and yogurt products.

• Sales Rank: #1637940 in Books
• Published on: 2012-08-30
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 6.50" w x .50" l,
• Binding: Hardcover
• 241 pages

Review
A tremendous resource book for ice cream retailers. --Bob Bryson, New England Ice Cream Association

In one week I have read this book three times. Just tremendous. --Stan Zafran, Denise's Ice Cream, Somerville, MA

From the Author
This new book was written as a new up-to-date companion book to my book, ICE CREAM AND FROZEN DESSERTS, A COMMERCIAL GUIDE TO PRODUCTION AND MARKETING. It is a very hands-on book written specifically to help anyone having an idea or thinking of an conceptual idea of what their first steps should be in entering the ice cream business, specifically about writing a business plan and picking a retail location.

About the Author
Malcolm Stogo is the President of Ice Cream University, the educational arm of Malcolm Stogo Associates, an ice cream consulting firm located in New Jersey. He is the author of INCREDIBLE ICE CREAM: MAKING IT YOUR WAY WITH PASSION! (sold by Amazon); ICE CREAM and FROZEN DESSERTS: A COMMERCIAL GUIDE TO PRODUCTION AND MARKETING (sold by Amazon); FROZEN DESSERTS, A COMPLETE RETAILER'S GUIDE; and co-author of ICE CREAM CAKES. Through Ice Cream University, he publishes a quarterly newsletter, Ice Cream University News. For the past 25 years, he has helped leading ice cream chains to develop, market and merchandise exciting new products. He created the famous Ice Cream Extravaganza at the South Street Seaport in New York City. He also consults for clients in Saudi Arabia, Korea, Puerto Rico, Thailand, the Philippines and China, as well as U.S. clients including Haagen-Dazs, Carvel, Colombo, Stonyfield, Sloan's and Shrivers. In 2011, he became the first inductee into Dessert Professional magazine's Ice Cream Hall of Fame.

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Ebook Free Asthma Solved Naturally: The Surprising Underlying Causes and Hundreds of Natural Strategies to Beat AsthmaBy Case Adams

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Millions of people suffer from asthma, and asthma rates have been going up dramatically in the last few decades, primarily among industrialized nations. What is causing this almost epidemic surge of asthma? Is it as simple as air pollution and allergy triggers? More importantly, can asthma be reversed, and if so, how? Using over a thousand scientific references and clinical reports, "Asthma Solved Naturally" provides the surprising answers to these questions. Rejecting the 'dumbing down' of this condition as often portrayed, the author - a California Naturopath - comprehensively demonstrates the underlying causes of asthma while providing hundreds of clinically and scientifically verified inexpensive natural strategies - some thousands of years old - used successfully to eliminate asthma.

• Sales Rank: #1248066 in Books
• Published on: 2013-08-19
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.12" w x 6.00" l, 1.43 pounds
• Binding: Paperback
• 444 pages

Review
Please note that unlike many published books, reviews for this book are not paid-for, sought after with quid quo pro nor otherwise induced by the publisher or author. Any review - though very appreciated - has been given voluntarily. 

From the Author
 
TABLE OF CONTENTS

Introduction
 
Chapter One: Asthma Reality Check
Toby
Martha
Who Gets Asthma?
Worldwide Asthma Rates are Rising
The Condition Called Asthma
Asthma is Not a Disease
Difficulties in Asthma Diagnosis
How Asthma is Diagnosed
Diseases Related to Asthmatic Hypersensitivity
The Fallacy of Asthma Control
The Asthma 'Attack'
 
Chapter Two: The Physiology of Asthma
The Act of Respiration
Lung Capacity and Breathing Flow
Airway Mucosal Membranes
The Respiratory Cilia
The Inflamed Airways
Airway Hypersensitivity and Remodeling
Immune System Overview
Non-Specific Immunity
Humoral Immunity
Cell-Mediated Immunity
Probiotic Immunity
The Immune Cells
The Communicators
The Inflammation Mediators
The Immunoglobulins
The Thymus
The Liver
The Adrenal Glands
The Intestines
Probiotics and the Immune System
 
Chapter Three: Asthma Triggers
Insect Endotoxins
Animal Dander
Dairy Triggers
Asthma Triggering Foods and Additives
Pollen Triggers
Weather Conditions
Positive Ions
Pharmaceutical Triggers
Outdoor Pollution
Indoor and Chemical Triggers
Multiple Asthma Triggers
How do I Know if I Have an Allergy?
Strategies to Reduce Trigger Exposure
The Role of Trigger Reduction
 
Chapter Four: The Underlying Causes of Asthma
The Canary in the Coal Mine
How Important are Genetic Factors?
The Role of Obesity
Dietary Factors
Problems with Processed Foods
The GERD Connection: Mucosal Membrane Health
Increased Intestinal Permeability
Infections
How Valid is the Hygiene Hypothesis?
Asthma and Probiotic Deficiencies
The Role of Air Pollution in Causing Asthma
First-, Second- and Third-Hand Smoking
Chemical Toxin Overload
Breastfeeding
C-Sections
Dehydration
Sun Exposure/Vitamin D
Lack of Exercise
Breathing Abnormalities
Anxiety, Stress and Depression
Conclusions on Asthma Causes
 
Chapter Five: Validated Natural Asthma Strategies
Immunotherapy Strategies for Allergic Asthma
Herbal Medicine Strategies for Asthma
Dietary Strategies
Nutritional Supplement Strategies
Early Diet Strategies
Mucosal Membrane Strategies
Probiotic Strategies
Hydrotherapy Strategies
Detoxification Strategies
Sleep Strategies
Acupuncture and Acupressure Strategies
Exercise Strategies
Breathing and Airway Strategies
Outdoor Air Pollution Strategies
Home Pollution Strategies
Work and School Pollution Strategies
Liver Strategies
Adrenal Strategies
Anxiety and Stress Strategies
Strategies to Keep Track
Conclusion: Putting it All Together
 
References and Bibliography
Index

About the Author
The author is a California Naturopath and holds a Ph.D. in Natural Health Sciences. His books are focused upon science-based natural health solutions.

"People look to natural solutions because many of those presented by conventional medicine are not sustainable due to side effects and/or damage to the environment. My objective is to separate hype from reality. To accomplish this, I present the clinical evidence and scientific research on natural healing methods together with their historical use. I seek to empower the reader with the facts, enabling wise health decisions."

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Asthma Solved Naturally: The Surprising Underlying Causes and Hundreds of Natural Strategies to Beat AsthmaBy Case Adams PDF

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Asthma Solved Naturally: The Surprising Underlying Causes and Hundreds of Natural Strategies to Beat AsthmaBy Case Adams PDF

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